Our hybrid model delivers more than just beautiful spaces — it’s a smarter investment vehicle.

Real estate equity upside

Investors gain exposure to premium coastal real estate, designed to appreciate over time as global demand for luxury coastal living and branded residences continues to rise.

Recurring hospitality income

Our branded hotel and hospitality operations provide a steady, diversified revenue stream, offsetting the seasonal fluctuations often seen in purely residential or vacation rental models.

Shared amenities & synergy

Residences and hotel guests share curated amenities, experiences, and services, creating operational efficiencies and increasing overall property value.

Flexible usage and monetization

Owners can leverage both personal use and revenue-generating options, supported by integrated rental management and membership perks.

Maximized investor returns

By aligning long-term asset growth with cash-flowing hospitality income, the model offers a unique blend of stability and upside potential — appealing to both lifestyle buyers and serious investors.

Investor Highlights

  • Targeted 18–22% IRR over a 5‑year hold
  • Branded hospitality premium—premium ADR + occupancy stabilization
  • Multi-property portfolio exit: ~$105M+ over 5 years
  • Phased approach reduces risk and accelerates brand momentum
  • Strong hotel NOI supports interim cash flow and increases valuation
  • Key membership program drives loyalty and repeat visits
  • Co‑development risk mitigation via local partnerships and phased capital calls

Download our Investor Tear Sheet. Carefully limited LP capacity to maintain strategic alignment and focus.

Trust & Transparency

  • Capital contributions and deposits, less fees, held in third-party escrow until milestones are met.
  • Regular, easy-to-understand financial and impact reports are delivered quarterly.
  • Distributions will be made quarterly, along with monthly financial reports, when stabilized.
  • Local compliance and cultural integration prioritized in every phase.
  • Clear accounting, documentation and reporting of where every dollar goes.
  • EOI and Key deposits are fully tracked and credited toward future ownership or membership.
  • Exact site locations remain undisclosed until under contract and fully vetted by US and Mexican legal counsel — to protect L17’s interests and our local partners.

L17 Development and L17 Capital are built for the brave - with full transparency at its core. We're excited to have you with us.

Explore full Investor FAQsAccess Investor Tear Sheet

Future Phases: Branded Residences Expansion

Once our initial hotel and pilot residences are stabilized and performing, we will evaluate expansion into a curated collection of 30+ ocean-view branded residences on adjacent sites.

  • Future expansion will be guided strictly by proven demand and stabilized returns from Phase 1.
  • Early EOI and Key members receive priority upgrade and purchase rights should expansion proceed.
  • Residences designed to capture premium pricing through seamless integration with hospitality operations and exclusive amenity access.
  • Residences would continue the same integrated hospitality model, maximizing personal enjoyment and potential rental yield.
  • Site selection and timing will be carefully selected for privacy, ocean views, and connection to local culture.
  • Exact site locations remain undisclosed until under contract and fully vetted by US and Mexican legal counsel — to protect L17’s interests and our local partners.

Fill out the Investor Form (above) or drop your email below for access to the Investor Tear Sheet

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L17 Development Capital and Surf Founder - Drew Holland

About The Founder

After a career balancing billion-dollar balance sheets and leading cross-border ventures, our founder realized that real value isn’t just in numbers — it’s in legacy, land, and the lives we touch.

Choosing salt air over stale boardrooms, he set out to build more than luxury residences or hotels. He envisioned hybrid coastal communities that blend long-term real estate equity with recurring hospitality income — a model designed to create both exceptional experiences and lasting investor value.

This isn’t a mass-market hospitality play or a speculative land grab. It’s a curated, long-term strategy: high-integrity projects designed to align with serious capital partners, forward-thinking homeowners, and lifestyle-driven members.

Though the path has included its share of challenges — economic swings, tough negotiations, and the complexities of building in emerging markets — each obstacle has refined the mission rather than defined it.

The vision is simple: create spaces where freedom meets opportunity, where families can thrive, and where investors see true upside in both lifestyle and returns.

You’ll find him mostly behind the scenes, because this was never about personal brand hype — it’s about building a coastal legacy that will outlast any market cycle.

(Yes, that's his real Wall Street Journal–style bio sketch — a quiet wink to the belief that reputation should be earned in private, even when celebrated in public.)

What we're building

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  • Boutique Coastal Escapes, Engineered for Impact and Margin

    Boutique coastal hospitality properties, designed for high margin and unforgettable experiences.

  • Direct Connections Over Middlemen — More Value, Less OTA Fees

    Direct-to-consumer traffic strategy, minimizing dependence on OTA fees.

  • L17 Key Membership - Where Loyalty Transforms Into Lifestyle

    Loyalty-driven membership club (the L17 Key), fueling brand adoption and community.

  • Modular Growth Strategy — Scalable, Thoughtful, Global

    Modular expansion strategy, allowing us to scale carefully to other surf and lifestyle markets.

  • Beyond Rooms — The Future is Immersive Brand Ecosystems

    We believe the future of hospitality is not just rooms, but immersive brand ecosystems.

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