L17 Surf Branded Apparel

Clean, understated, and coastal. Our L17 Surf branded shirts represent the purest expression of the brand. Each premium shirt is made from the purest top-quality 100% organic cotton and tailored for comfort, durability, and subtle flex. Most are included free with your EOI deposit, Key purchase, or L17 Capital investment — but for those who can’t wait to belong, you can also buy them directly (at a price that keeps them rare and respected).

L17 Surf Branded Merch Highlights

  • Premium organic cotton, tailored for comfort and daily wear
  • Understated, minimal design — perfect flex without screaming
  • Exclusive to EOI supporters, Key holders, and L17 investors — or available at full price if you can’t wait
  • Built for the coast but ready for boardrooms and beach bonfires alike
  • Ethically sourced, designed with longevity in mind
  • Limited production runs to keep each piece rare

A few secrets waiting inside each delivery — so yours stays unique and impossible to copy.